Karen ChelseaSAMBAL MABO FINDINGSTo gather more insight toward Sambal Mabo’s brand, I have conducted 3 types of research: Netnography, Qualitative, and Quantitative.10 min read·Nov 8, 2020----
Karen ChelseaBrand Touchpoint of Sambal MaboTo create more improvement in the brand, we need to know and understand the issues that the brand have to be able to generate proper…3 min read·Oct 3, 2020----
Karen ChelseaBrand Communication Evaluation of Sambal MaboBrand communication is an important part of brand management. It is a tool used by the companies to inform, enlighten, persuade, remind…5 min read·Sep 19, 2020----
Karen ChelseaSambal Mabo Brand Inventory — Week III Part 2To know and learn deeper about Sambal Mabo’s brand, I have done brand audit of the brand by using Point of Difference (POD) and Brand…6 min read·Sep 13, 2020----
Karen ChelseaSambal Mabo Brand Inventory — Week III Part 1Acts as one of food complements, chili sauce is a mandatory food item favored by many Indonesian people. To them it is incomplete and not…5 min read·Sep 13, 2020----
Karen ChelseaBrand Inventory Bisnis Lokal Sambal MaboKaren Chelsea 190181125 min read·Sep 6, 2020----